The 2015 Avanade Technology Vision explores the evolution of the digital business, and what it will take for companies to survive and thrive in the digital business era. Digitization is the irresistible force driving (and enabling) businesses to rethink their response to markets and customers, reshape their operations, and engage and empower their workforce. Change is never easy, but we believe the following trends make it a necessity:
• Borderless platforms
• Data currency
• Shift to individual centricity
• New workplace: Battle for brains
It is time to acknowledge that the digital business era isn’t coming—it’s here. The time to act is now.